Looking for a place to sell your products? How about Amazon? If anything, it’s one of the most popular websites in the world—and for good reason. Their prices are competitive and they offer speedy shipping! You have to admit, online shopping can be quite convenient. You don’t have to drive to a store or lug anything home, the product will automatically be sent to your front door!
Anyway, back to our main point—selling on Amazon. As you probably know, there’s a marketplace where anyone can set up their own store on the site. It’s quite easy, you literally just have to register for an account; from there, you’ll be able to add items to their catalog. With a little bit of luck, you’ll be able to hit it off and attract a number of customers!
What makes Amazon Marketplace so much better than other e-commerce platforms? A lot of things, actually. There’s a reason why more than 2 million sellers have flocked to the site, after all!
Benefits of Selling on Amazon Marketplace
Amazon Marketplace is great for small businesses. Here are a few reasons why it’s so popular:
You Don’t Have to Build a Website
With Amazon, you won’t have to worry about building your own site. All you have to do is register for an account—that’s all you need to do in order to start selling! As you can imagine, that will save you both time and money. Maintaining websites isn’t exactly cheap, after all. Not to mention that it’d probably cost you a bit to design the site in the first place! By selling on Amazon, you won’t have to take any of these risks.
There’s a Huge Potential for Sales
Selling on Amazon means that you’ll have access to their huge pool of established customers. To give you a better idea, here are some numbers—there are more than 310 million active customers on Amazon. To put it simply, there are more shoppers on the site than anywhere else on the internet. In other words, you can easily reach hundreds of millions of customers by listing your products on their catalog.
Where else would you be able to do something like that? It certainly won’t be possible if you’re running your own site!
Customers Will Trust Your Products
Customer trust is one of the things that come with selling on Amazon. Where would you rather buy from? Craigslist or Amazon? I’m guessing most of us would go for the second option—it’s just much more reassuring knowing that you’re buying from an established website. Assuming that you don’t have a ton of negative reviews, chances are, customers will trust that you will deliver their products. That kind of confidence is huge when you’re running a store!
You Won’t Have to Worry About SEO
SEO is more important than you think when it comes to running a successful business. After all, it determines how visible your website will be for potential customers. As it is, it can be quite difficult to get to the top of the search engine rankings, if you’re running your own e-commerce site, anyway. With Amazon, however, your odds will be a lot better. Ever searched for a product on Google? If so, you’ve probably noticed that Amazon tends to end up on the front page. That’s just the way the algorithms work—they tend to favor Amazon listings.
Their Fees are Reasonable
For such an established site, their fees are quite reasonable. Assuming that you have an “individual” account, you won’t even need to pay anything to operate—they’ll just charge you $1 every time you sell a product, in addition to minor closing fees. Even if you opt for a “professional” account (referral fee ranges from 6% to 25%), it’s only $39.95 per month, which is fairly affordable, especially when you compare it to other e-commerce platforms.
Tips for Running a Successful Business on Amazon
Anyone can sell on Amazon but it takes effort to become successful. Here are a few tips that’ll guide you in the right direction.
Provide Excellent Customer Service
Customer service is super important when it comes to running a business. In other words, you want to do everything in your power to make your customers happy. For instance, you should always respond to issues if they arise. Ultimately, the goal is to solve the customers’ problems so that they’ll be satisfied with their product. To do this, it might be a good idea to have a dedicated team that follows up on emails. The last thing that you want to do is to give your customers the feeling that you don’t care!
Take Advantage of Fulfillment by Amazon
Fast shipping is one of those things that customers expect when they’re buying from Amazon. Given that, you want to do your best to shorten delivery times. One of the easiest ways to do this is by using their Fulfillment by Amazon program. All you have to do is send your products to their warehouse and they will store, package, and ship the items for you when someone makes an order. Assuming that they’re a Prime member, it’ll typically get there within two days!
Really, it’s a win-win situation—you won’t have to worry about the packaging process and the customers will get their products quickly. You’ll also have more time to work on other things that can help your business.
Pay Attention to Customer Reviews
Customer reviews are huge—it’s definitely not something that you want to ignore. After all, people rely on them when they’re making a decision. Want to attract more sales? Then you’ll want to pay attention to them.
For one thing, you should always respond to negative reviews. Think of it as a learning opportunity—you can use it to find out what went wrong, so that you can prevent it in the future. In doing so, it’ll also show that you care about your customers. At the end of the day, this can set you apart from other sellers that are selling similar products! Remember, the goal is to build confidence and trust with your customers. How would you be able to do that if you ignore negative reviews?
4 Ways Handwritten Notes Can Help Improve Your Amazon Business
Want to improve your Amazon business? If so, you might want to consider including handwritten notes with your orders. As it turns out, these small pieces of paper can actually help your sales in many ways—you’d be surprised just what they’re capable of doing!
Handwritten Notes Will Increase Your Review Rate
Remember what we said earlier? Customer reviews are important when it comes to running a successful business—that is, you want to get a good amount of positive reviews as that will help to boost sales. Not everyone who makes a purchase will write a review, though. Want more reviews? Then you’ll have to be proactive about it!
For instance, you can prompt them with a gentle reminder on a handwritten note. Let them know that you’d appreciate a review if they’re satisfied with the product. It’s also a good idea to tell them that they can contact you at any time if there’s an issue—that way, you’ll be able to solve the problem for them, which will increase the likelihood of them leaving a positive review.
Including a Handwritten Note Can Decrease Your Return Rate
Returns are inevitable sometimes—people will change their minds and send their items back. Obviously, this isn’t good from a business perspective as it would mean a decrease in profits. For this reason, you want to do your best to avoid these types of scenarios. One way to do this is by including a handwritten note. If anything, it’ll personalize the order—that is, it’ll let them know that there is someone behind the company that cares. The more satisfied they are with their shopping experience, the smaller the chance that they’d send a product back for a return.
A Personal Touch Can Increase Customer Loyalty
Wouldn’t you be more likely to order from the same seller if you’ve had a good experience with them in the past? Given that, you want to score as many points as you can with the order that you have on hand. One way to do that is to put in a handwritten note—that will show the customer that you care, as mentioned earlier. At the end of the day, you want to give them the impression that you’re dedicated to your customers. It’s simple—the more satisfied they are, the greater the chance that they’ll come back for a repeat order.
Boost Your Average Review Score With Handwritten Notes
Handwritten notes can be used to boost your average review score. Ultimately, what you want to do is to include a message—one that will encourage customers to contact you if they run into any problems. With that, they’ll be less likely to leave a one or two-star review. Instead, they’ll reach out to you, which will give you a chance to remedy the issue before it turns into a negative review. Here’s a tip—don’t keep them waiting. Strive to resolve the problem as soon as possible! You never know when their patience might run out, which can result in them leaving a bad rating.