Are you new to the Amazon scene? Want to know how you can make more sales on the site? The key is to get more reviews for your products. Think about it—a potential customer is much more likely to purchase something that has hundreds of reviews as opposed to those with just a few. Why? It gives them a sense that the product is good. After all, hundreds of previous customers have given their approval (assuming the reviews are positive)! Surely, you’d pick something with 1,000 reviews over something with just 10? It’s just human nature!
Considering that, it’s a no brainer that you want to get more reviews on the site. In fact, many would argue that it’s an essential skill that you need nowdays—the market is just too competitive nowadays! Still not convinced? Here are a few other reasons why you want to increase your review rate:
- It will affect your listing’s clickthrough rate—people are much more likely to click on a product with a decent amount of reviews
- It increases the customer’s confidence in the item
- The listing will appear at the top if someone sorts the results by ratings
- Customers will be able to get a better idea of the product by reading reviews
Another thing that you want to consider is seller feedback. If you do a good job at selling the product, chances are, buyers will be more than happy to reflect that in their reviews. Obviously, that would only tip the scale in your favor!
The take-home message is this—it’s worth the effort to get Amazon reviews. You don’t have to get the most reviews, you just want a solid amount; that way, your conversation and click-through rates will improve.
Incentivizing Amazon Reviews is a No-no
At one point, sellers were able to offer customers free products in exchange for “honest” reviews. There were many issues with this, however. For one thing, it made it difficult for shoppers to discern real reviews from fake ones—they would have to sift through “non-authentic” reviews to get an honest overview of the product.
Considering that, it’s not surprising to know that Amazon has started to crack down on these practices. They even added a blurb to their Terms of Service (TOS)! Don’t want to jeopardize your account? Then you’re better off trying to get genuine reviews. Remember, Amazon will not hesitate to ban your store if “shady” activity is detected.
How to Get More Product Reviews on Amazon in 2019
Want to know how you can get real reviews from customers? We’ve got you covered. We’ll be going over three proven methods that are guaranteed to help! Keep reading to learn more!
1. Follow Up Purchases With an Email
Just made a sale? Great! Your job isn’t over yet, though. You see, there’s something that you can do afterward to increase your review rate. What is it? Send follow-up sequences! Essentially, what they are is a series of messages that you send to your customers over a period of time. You might have received them before if you’ve made a purchase on Amazon.
As it turns out, they are one of the easiest ways to get products reviews on Amazon. Be careful, though. You don’t want to send them mindless spam—that will only make them less likely to leave a review. What you want to do instead, is to provide value. For instance, you can provide them with customer support, relevant information, or even how-to guides! The goal is to improve their experience with the email.
Here are a few tips on how to write a successful follow-up:
- Keep things simple—the last thing that you want to do is write them an essay. After all, who likes reading a wall of text? Your chances of getting a product review will be much easier if it’s easy to read.
- Be creative! Remember, you want them to open the email. To do that, you’ll want to come up with an attention-grabbing subject line. Try different ones—see what works best with your customers. For instance, you can pose a question. As a matter of fact, that method can increase your success rate tremendously!
- Don’t send them too many e-mails. One or two is okay (assuming that they’re spaced out), but any more and they’ll likely be viewed as spam. Remember what we said earlier? You want to make sure that you’re providing value with your messages. Who knows? Amazon might not allow email follow-ups any more in the future if they think too many of their customers are being spammed. This would significantly hinder your ability to get reviews.
Implementing a Successful Email Follow-up Sequence
Timing is important—your email won’t nearly be as effective if it’s off. For instance, you don’t want to ask for a review right after a customer makes a purchase. Waiting too long isn’t good either!
Generally speaking, you want to send 2 to 3 e-mails as part of the follow-up sequence. The first one, which I like to call the “purchase confirmation”, should be sent after the item is shipped. As far as the content goes, you want to establish communication with the customer by introducing yourself. Is there tracking information? If so, you can provide it for them in the email. You can also add some tips that are related to the product. Don’t forget to let them know that they can contact you if there are any issues!
The second e-mail should be sent a few days after they’ve received the product (you can always check with the tracking number). Ask them how they’re enjoying the item and if they require any assistance. From there, you can suggest that they leave a review for you on Amazon. Keep it short and to the point.
As far as the third e-mail goes, you can send it 1-2 weeks after delivery. In it, you want to help solve any problems that they might have with the product. If they haven’t yet left a review, ask for one again—this will be your last chance.
Generally speaking, you don’t want to stop at three e-mails. Any more, and you risk going into the “spam” category, which can annoy your customers.
2. Include a Handwritten Note with the Product
Consider adding a handwritten insert to your product. You can start by writing a short thank you message. From there, you can provide them with your contact information. Let them know that you’d be happy to answer any questions that they might have. Point out that you’d love for them to leave you a review on Amazon.
Quick tips on writing an effective product insert:
- Keep it short and sweet—you don’t want to overload them with too much text!
- Focus on your goal, which is to get them to write you a product review
- Ask them to contact you if there is an issue with their order—that way, you might be able to avoid bad reviews
The Benefits of Handwritten Product Inserts
Sure, you can always write out product inserts by hand—but that can get tiring fast when you have a lot of orders. Fortunately, there’s a great solution. Automated handwritten notes. All you have to do is upload your custom note design (and message) and our robots will do everything for you! They’ll pick up a pen and write your product inserts so that you don’t have to. Yes, all of the notes will be handwritten—not printed. If anything, you won’t be able to tell that it’s written by a machine at all! Who knew robots were capable of such things, right?
With automated handwritten notes, you won’t have to spend the time writing them out yourselves. In other words, you’ll have more time to focus on other things such as your marketing strategy.
3. Include a Freebie with the Product
Consider including a small freebie with the order. Pick something related to the product that will provide customers with value. It’s a great way to distinguish yourself from your competition! Just think about it—if two sellers are selling the same product, would you go for the one with or without the freebie? Most people would go for the former, I believe—and for good reason! You get more bang for your buck, after all.
What kind of freebies should you include? That really depends on the product that you’re selling. For instance, you can include free e-Books to increase your customer’s experience. If anything, this method works fairly well. To do that, however, you’ll first have to create the e-book. Don’t have time for that? No worries. You can always hire a freelancer to do the job for you.
Note: Amazon has a set of guidelines that states that bundle products (aka those with “freebies”) must consist of items that ease or enhance the customer’s overall experience.
Let’s face it—people love freebies! Pull it off, and they’ll be much more likely to leave a positive review. Of course, you” want to send the follow-up e-mails as well. There’s always a possibility that the customer might have forgotten to write a product review (while meaning to do so)—your follow-up will serve as a nice reminder! Just remember not to send them too many or it will start to get spammy.