Are you a business owner? Want to attract more clients? If so, you’ll want to come up with a good marketing strategy. How else would people know about your products and services, right? Word of mouth only goes so far. The better your marketing, the greater the potential of sales. It might require a bit of time and money but trust me, it’s worth it. If anything, it’s one of the greatest investments that you can make. After all, it will cause your profits to increase when done properly! Given all that, it only makes sense that you’d want to give it some attention.
The Importance of Marketing
Not convinced yet? Here are a few things that it can do for your business.
It Helps Informs Your Customers
Just because you know the ins and outs of your products doesn’t mean that your customers do. If anything, that’s your goal—you want to let them know what your business can do for them. After all, they’re not going to buy something that they don’t understand. Given that, you want to use marketing as an opportunity for customer education. Be creative; try to make it as interesting as possible.
It Levels the Playing Field
Marketing has changed significantly over the years. Nowadays, it’s a much less expensive game. Instead of having to print ads, you can just make use of the internet. For instance, you can reach out to consumers on social media platforms such as Facebook and Instagram; there’s also the option of email campaigns. The best part is that it doesn’t cost you any money!
As such, it evens the playing field—that is, it allows you to compete with big-name competitors. After all, it’s not a matter of how much money you have, it’s a matter of how well you market your yourselves. As a matter of fact, small businesses may have an edge against bigger brands. Why? They have more time to pay attention to their clients.
It Sustains Your Brand
Marketing helps sustain your brand’s presence. In other words, it’s something that you need to do to maintain a healthy relationship with your customers. Why is this important? You want to maintain long-lasting relationships with your audience so that they’re more likely to engage with your products.
It Ensures the Growth Of Your Company
Let’s face it—you can’t grow a company if you don’t have a good marketing strategy. Sure, your current customers are important but you also want to reach out to potential customers; that will allow you to expand your audience. Don’t underestimate the power of email campaigns and social media posts. Not only will they allow you to engage with existing customers, but they’ll spread the word to potential customers as well.
Different Types of Marketing
Marketing comes in various forms. At the end of the day, however, they do the same thing—promote a product or service. Let’s take a look at some of the different types below.
Internet marketing is exactly what it sounds like—it’s any strategy that takes place on the internet. Also called digital marketing, it encompasses a variety of forms including e-mail marketing, social media marketing, search engine marketing, and video marketing.
Offline marketing is the opposite of internet marketing. In other words, it does not take place on the internet. Some common examples include TV commercials and newspaper advertisements.
Outbound marketing (also referred to as traditional marketing) is any form of marketing in which a company initiates contact with potential customers. For instance, they might place banner ads on websites, send newsletters, or use telemarketing strategies. It’s worth noting that social media marketing is a type of outbound marketing.
Inbound marketing is a strategy where you try to attract customers instead of reaching out to them. In other words, you’re targeting those that are searching for a particular service or product. Search engine optimization is a prime example—you want potential customers to stumble upon your website.
Effectiveness of Handwritten Notes in Marketing
Believe it or not but handwritten notes actually have a powerful role in marketing—that is, they can increase the response rate of your campaign. As you can imagine, that can lead to more sales and profit. There’s one thing to keep in mind, though. Handwritten notes can only be used with direct mail. After all, you’ll have to send it to them—this is something that’s impossible with digital marketing campaigns.
Why are handwritten notes so powerful? The key is personalization.
Why Does Personalization Work?
Personalization is super important when it comes to increasing your customer base. Ultimately, your goal is to interact with them in a way so that they feel like their interests are taken into account. In other words, you want to tailor your content for each customer based on their preferences. The last thing that you want to do is to give them a feeling that you don’t care!
Think about it—wouldn’t you be more likely to open a piece of mail with your name on it instead of the generic “Dear Friend”? If anything, that will only give the vibe that you’re mass mailing it to people. Given that, you always want to address the individual by their name—that will greatly increase the open and response rate in a marketing campaign.
Handwritten Notes Will Increase Your Open Rate
Are you familiar with the term “open rate”? It refers to the percentage of mail that gets opened. What kind of mail? Both direct mail and emails. For the purposes of this article, however, we’ll be focusing on the former. As you can probably guess, you want your open rate to be as high as possible—after all, that will increase your likelihood of sales.
Thinking of going for direct mail marketing (e.g. sending letters and brochures to potential customers)? Want to increase your open rate? Well then, you’ll want to make use of handwritten notes. Trust me, they can be quite effective.
Benefits of Using Handwritten Notes For Direct Mail Marketing
People are much more likely to open handwritten mail* compared to traditional direct mail—this is especially true if it’s accompanied by a stamp. Why? It gives them the feeling that the mail is intended for them (as opposed to them being a target of mass mailing). It might not seem significant, but trust me, customers will notice the difference in details. In fact, it might stir up their curiosity. For instance, they might ask themselves, “who is sending me snail mail?”
Note*: For the best results, hand address each envelope for your campaign—that will add some extra personal touch.
Assuming that they open it up, they’ll be much more likely to read through the contents. After all, you’ve taken the time and effort to handwrite it; chances are, it will set you apart from the crowd. It doesn’t matter whether it’s a postcard or a thank you note—your chances of success will be much higher with a handwritten campaign.
How Effective Are Handwritten Notes Really?
According to Letter Friend, the average person will receive 41 pounds of direct mail every year. As it is, however, 44% will end up in the trash before it’s even opened—that’s just the way things are.
With handwritten notes, though, you’ll be able to decrease that number significantly. For those of you who are interested in numbers—hand-addressed letters have an open rate of ~99.2% compared to the 56% for traditional mail. That’s a significant boost!
Writing Handwritten Notes
There are various things that you can include in your handwritten note. At the end of the day, however, its contents depend on your marketing strategy. Keep in mind, though, that the entire thing doesn’t have to be handwritten—it’s perfectly fine to just to include one note. Ultimately, the key is to make yourself stand out with it!
Ordering Handwritten Notes for Marketing
In a perfect world, you’d have all the time that you need to write handwritten notes. The reality, however, is a bit different. Assuming that you run a business, you’re probably not going to have time to hand write everything yourself. Even if you do, you’ll want to use that time for other things. After all, there’s a lot that goes on when you’re a business owner!
That’s where Loyalty Notes come in—you see, we’ll write your notes for you! Or to be more accurate, our “team” of handwriting robots will! Now you’re probably thinking, “will they look real”? The answer is yes. Each of the notes is written by hand (not printed) with real pens. In other words, they’ll look as if a real person had written them! By purchasing these notes from us, you won’t have to deal with them yourself. As you can imagine, that will give you more time to focus on other things!
Feel free to take a look at what we have available—there are many scripts that you can choose from! Which one are you leaning towards?